John Trybus, APR, Managing Director and Adjunct Professor Georgetown University's Center for Social Impact Communication (CSIC) Everywhere you turn within the social impact sector practitioners are talking about the power of storytelling. And for good reason. Effective stories create action--they can build movements, mobilize supporters, win elections, and yes, spur donations. History has shown that […]

Social impact organizations must influence target audiences to spark action. But sometimes we get so caught up in working to specifically drive donations that we overly control the story in an attempt to present the "perfect" organization. What if we rethought what influence means and how to achieve it through storytelling? And if we did, […]

Steve Taylor, Senior Vice President and Counsel for Public Policy, United Way Worldwide is a primary liaison between United Way and the national charitable sector in Washington, D.C. Mr. Taylor develops messaging and advocates on behalf of the nonprofit sector, helping to favorably position the sector with the public and lawmakers and implement good government […]