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PART ONE: KEYNOTE ADDRESS – The Future of Social Impact Storytelling: What Will Change, What Won’t and Why It Matters
May 25, 2017 @ 9:00 am - 10:15 am
John Trybus, APR, Managing Director and Adjunct Professor
Georgetown University’s Center for Social Impact Communication (CSIC)
Everywhere you turn within the social impact sector practitioners are talking about the power of storytelling. And for good reason. Effective stories create action–they can build movements, mobilize supporters, win elections, and yes, spur donations. History has shown that stories are inextricably linked to what it means to be human. Before there was formal communication, there were stories told through cave paintings, within ancient temples, and passed down verbally from every culture and generation our world has seen.
But we’re now entering a phase of storytelling overload from an organizational point-of-view. The definition and purpose of a “story” in our sector has rapidly evolved, and it’s harder than ever to escape the noise and develop organizational cultures of storytelling that break down silos and work across functions, departments, and people.
John Trybus from Georgetown University’s renowned Center for Social Impact Communications (CSIC) will share findings from new applied research into what the future of storytelling for social impact will look like. The results and ideas for action will surprise and inspire you. We are headed into an entirely new stratosphere of storytelling for good that will arguably change society–and certainly how social impact organizations communicate missions and solicit donations. Are you ready for the future?
John D. Trybus is a social strategist on a mission to help impact organizations embrace the blur-between sectors, functions, departments, and human strengths-for good.
He leads and manages Georgetown University’s Center for Social Impact Communications, a research and action center working to ignite the power of responsible marketers, communicators, fundraisers, and journalists to combine their strengths within an organization in order to drive societal change.
A purposeful integrator himself, John’s career journey has spanned sectors in pursuit of making impact.
A life-changing encounter with world-famous chimpanzee expert Dr. Jane Goodall led him to become her personal advisor. He traveled nonstop with the environmental rockstar on her perpetual 300-day-per-year advocacy tour that took them around the globe inspiring people to help animals, people and the world we share. Whiskey (with a spot of water from the tap) was the fuel that kept the lecture tour going city-after-cityJohn has also served at the British Embassy and within Waggener Edstrom Worldwide’s social innovation practice, advising clients like Tiffany & Co., L’Oreal Paris, Coca-Cola and Women for Women International.
An adjunct professor of social impact and nonprofit management, John is a highly sought after speaker and trainer who proudly pontificates with a Chicago accent.